US-Based Non-Alc Beer Brand Best Day is Nominated for a Webby Award for their Sober Sex Campaign
- Denise Hamilton-Mace
- Apr 8
- 1 min read
Founder Tate Huffard said on LinkedIn, “I’m excited to share that our Best Day Brewing Sober Sex campaign has been nominated for The Webby Awards. It’s a real honour to be recognised among some of the most creative digital work out there alongside heavy hitters like KFC, Caribou Coffee, and more.
“When we set out to build Best Day Brewing, I wanted to create a brand that didn’t just stand for quality non-alcoholic beer — but one that felt fun, relatable, and human. One that really represented the cultural moment of drinking differently.
“Our Sober Sex campaign is a reflection of that vision. It’s bold, a little risky on the surface, but at its core taps into something wildly relatable. The response has been incredible — validating that the unique path we’re on is resonating.
“If the campaign made you smile, think, or start a new kind of conversation — we’d be grateful for your vote (bestdayyet.co)”
The campaign features an animated can of Best Day Hazy IPA heading over to a ‘special someone’s’ house for an evening visit before cutting to a scene of the Hazy & Kölsh cans stripping off their coats and getting cosy under the covers.
Its message: Sober Sex is romantic, intimate and explosive (and fun)!
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