It seems everyone's jumping on the low-no bandwagon these days, as England Cricket Captain Ben Stokes OBE becomes the latest high-profile figure to put his money where his mouth is. The sporting icon has just taken a stake in Spencer Matthews' alcohol-free spirits brand, CleanCo*, as part of a wider $5 million fundraise announced this Sunday.

The superstore has seen a rise in purchases of low-and-no drinks throughout the year and is preparing to see those numbers surge in...