Rish Ravalia - The Pathfinder
#57 Why non-alc is boring: Drink The Pathfinder
Play Time:
54 Minutes
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QUICK QUOTES:
“I actually think non-alc is boring now.”
“The UK is the most sophisticated non-alc market in the world!”
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SHOW SUMMARY
Rish Ravalia is the UK Manager for The Pathfinder. Rish Ravalia doesn’t pull any punches.
In this interview, Rish tells me exactly why he thinks the non-alc category is boring and what The Pathfinder, is doing to change that.
We talk about the controversial way some brands are approaching bars and why they are therefore struggling to stock the best drinks, and we discuss the growth of the brand and the category and why now is the right time for them to enter the UK.
If you love honest and frank discussion, you’re going to love this episode.
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WE CHAT ABOUT
0:00 Coming up...
2:04 Rish's story
10:58 Why non-alc is boring
17:02 Growth is coming
21:40 Why bars are struggling to stock good n/a drinks
26:39 Tasting The Pathfinder
32:31 'Destroyer of bad vibes'
34:38 Why is now the right time to launch in the UK?
40:55 How to get the bar industry enthusiastic about low/no
50:25 The BBQ-Q
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