Simon Rolfe - Sea Change Wines
#77 Ethical consumerism meets mindful drinking with Sea Change Wines
Play Time:
51 Minutes
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QUICK QUOTES:
"We wanted to create a product that would actually do some good for the world around us and give something back as well as being a commercial success."
"The beauty with Sea Change is that there's more to the brand than simply how long it's been in an oak barrel or what the soil is like where the vines are grown."
SHOW SUMMARY
I chatted with Simon Rolfe, Director at Sea Change Wines - a brand combining award-winning wines with ocean conservation. Sea Change began in 2018 when Simon's team wanted to create a product that would create a legacy their children could be proud of. Inspired by David Attenborough’s Blue Planet series, they proceeded to build a brand, removing unnecessary packaging, using sustainable materials, and donating to marine charities with every sale.
Their alcohol-free Sea Change Free has exceeded expectations, with sales jumping from 2.2% to 5% of their total business in just one year. Simon shares insights on the challenges of creating quality alcohol-free wine and reveals plans for upcoming still and sparkling additions to their Free range.
WE CHAT ABOUT
0:00 Simon's Sea Change story
5:08 Inspiration from David Attenborough's Blue Planet
6:58 Creating an eco-conscious wine brand
10:06 Charity partners
17:12 How COVID brought them into alcohol-free wine
21:10 Customer demand
23:00 Finding a wine that was good enough
27:16 Doubling sales in two years
32:14 Student drinkers
34:51 The challenges of finding their next wines
38:44 Why wine is taking longer to get right
42:06 Ethical consumerism & mindful drinking
45:33 Finding Sea Change
47:11 The BBQ-Q
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