Christof Tremp - Rebels 0.0
#55 Rebels0.0: Launching Switzerland’s 1st alcohol-free brand
Play Time:
47 Minutes
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QUICK QUOTES:
“'When we started three and a half years ago, there were a lot of question marks in everyone’s eyes; a lot of pushback from proud bartenders who said "No. I need to sell alcohol. I don't want to do alcohol-free!" And now, in these three and a half years, that's totally changed!"
Christof Tremp is the co-founder behind Rebels 0.0 alcohol-free spirits range, including a dark spiced rum alternative with a real kick and an Amaretti that tastes as close to the real thing as you can get.
In this week’s episode, I talk to Christof about quitting his job at Lindt Chocolate with no real plan other than to walk the 800km Camino de Santiago pilgrimage and how that unknown adventure led to the launch of Switzerland’s first AF spirits brand, now available in 12 countries around the world.
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WE CHAT ABOUT
0:00Coming up...
2:36 Christof's story
8:00 Launching Switzerland's first AF spirits range
15:56 Health is not the main message in AF
20:07 Double distillation
25:26 Low/no in Switzerland
29:12 Understanding the value
31:44 Finding a co-founder & the Rebels00 team
36:22 Who's drinking Rebels0.0?
42:16 The BBQ-Q
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