Chris Kazakeos - On Beer

#59 Plant-powered AF Brewing: On Beer

Play Time:

60 Minutes

Bottle of On Beer and a pored glass with the words 'World's 1st 0% abv beer with real effects'

Podcast cover for Low No Drinker ep#59 Plant-powered AF Brewing: On Beer

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QUICK QUOTES:

“People look at plants and look at their garden and think, ah, just plants, but they're some of the most powerful things on the planet.”

“So I get a fizzing on my chest, like that nice fizzing, and you feel nice and like buzzing.”

Chris Kazakeos is one-half of the founding team behind On Beer, the plant-powered, functional, alcohol-free beer brand.
From a passion for health and fitness to a career with the pioneering GABA Labs, Chris has had a changing relationship with alcohol that has led to the inception of On Beer, but it has been far from plain sailing.

Now, on their second iteration of the liquid in less than a year, On Beer has faced production issues, rebranding challenges, marketing overhauls and even the wrath of Amazon.
In this conversation, Chris shares the many challenges he’s had to face in developing and producing On Beer, and somehow, he does it all with a smile.

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WE CHAT ABOUT
0:00 Coming up...
2:11 Chris' story
8:22 Non-drinking spectrum
11:50 Powerful plants
16:51 How does it make you feel?
18:43 How much can you drink?
19:48 Legal ingredients
20:44 On Beer 2.0
31:35 Marketing rebrand
38:07 What's next for On Beer?
40:08 The BBQ-Q
45:03 Big alcohol
48:38 The role of government in alcohol