The problem with naming AF spirits
#72 The problem with naming alcohol-free spirits
Play Time:
17 Minutes
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QUICK QUOTES:
“These aren't just general words that are thrown around. They're actually legally protected categories tied to things like the ingredients, production methods, and most importantly, the alcohol content."
In this episode, I explore why alcohol-free bottles are labelled as ‘botanical spirit’ or ‘dark spiced’ instead of gin or rum. These naming conventions aren't just creative marketing—they're legal requirements which force alcohol-free producers to use alternative terminology that hints at what their products are meant to replace.
But does it cause more confusion? What do brands need to do to support low, no, light drinkers in finding, understanding and enjoying their drinks?
THIS WEEK, WE’RE TALKING ABOUT:
0:00 Talking alcohol-free spirits
1:29 Legally protected
2:37 Minimum requirements
4:23 Producer creativity
5:49 Is it confusing?
8:01 Is it bad for brands?
9:55 Is it easier for non-replica brands?
11:24 Naming & comparing
12:01 Will the law change?
13:17 What brands can do to help consumers.
13:39 What would you prefer?
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