Costs Pt 1: What You're Paying for
#108: Costs of Drinking AF Pt1: What You’re Really Paying For
Play Time:
29 Minutes
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QUICK QUOTES:
"This industry, this category as we know it, isn't even old enough to drink alcohol itself yet."
"Alcohol, even though it is the thing that people put the most value on when it comes to their drinks, is actually the cheapest ingredient in most beverages.“
Time to tackle the question that comes up again and again: why do alcohol-free drinks cost so much when there’s no alcohol in them?
This is part one of a two-part mini-series on the true cost of drinking alcohol-free.
Today I’m breaking down the industry economics behind your favourite low and no drinks — from the surprising truth that alcohol is often the cheapest ingredient, to the eye-watering costs of research, development, small batch production, and simply getting bottles onto supermarket shelves.
Next time, I’ll flip the script and look at what it costs you personally to drink alcohol-free, and the impact that choice has on your life.
0:00 Why Alcohol-Free Costs the Same
2:19 Alcohol is cheap
3:26 Tradition, research & development
6:20 The technicalities of taste
9:12 Preservation and Shelf-Life Issues
11:20 Small batch production
13:20 Costs of dealcoholisation
17:42 Marketing & promotion
20:19 Distribution: supermarkets & online
25:13 Recouping the costs
26:36 Speculate to accumulate great drinks
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