Move over Gen Z!
#85. Move Over, Gen Z: How Midlife Moderators are Changing the Drinking Game
Play Time:
17 Minutes
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QUICK QUOTES:
"Gen Z are doing amazing things, but they are not the only ones changing their relationship with alcohol."
"Whilst Gen Z is seen as the 'Sober Curious' generation, it's actually those in Gen X and older Millennials that have the disposable income to put behind their new way of drinking."
"Whatever generation you're in, whatever age you are, choosing to live a life less intoxicated is not limited by the date on your birth certificate."
This week, I'm busting the myth that Gen Z are the only ones changing their relationship with alcohol. Inspired by a 70-year-old Irish gentleman named Eamon who recently decided to quit drinking, I explore how my generation—Generation X—along with older Millennials and even Boomers, are quietly revolutionising our drinking habits. With 74% of UK adults now actively moderating their alcohol consumption, this episode delves into the different motivations driving mature drinkers—from health and energy concerns to extending social occasions—and how our approach differs from that of younger generations.
0:00 The sober curious generation
1:13 Inspired at 70!
2:34 A different perspective
4:51 Generational motivations
7:23 Drink expectations
9:21 Money matters
11:14 The role of social media
12:54 Social circles
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