Jamie Wild - Feragaia

This week, our glasses are brimming with an innovative non-alcoholic elixir that whispers tales of the Scottish highlands and promises liberation from traditional drinking culture. Feragaia’s botanical symphony, a blend of 14 distinct natural resources from land, sea and spice, is redefining the non-alc beverage landscape as a sophisticated choice for those seeking an adult alternative.

The cultural tides are turning, and we're riding the wave towards a future where alcohol-free drinks stand proudly with their alcoholic brethren. Feragaia’s elegantly crafted non-alcoholic spirit challenges our palates and preconceived notions about what a mature beverage experience should be without compromise and without comparison.
In this conversation, we unpack the intricacies of Feragaia‘s unique flavour profile and address the broader societal shift towards mindful drinking. We shine a spotlight on the importance of mental health and the burgeoning acceptance of non-alcoholic options in social settings.

Scotland's rugged beauty, troubled history with alcohol and constant battle against hard-worn stereotypes are the perfect backdrop for innovation and tradition to collide.
Both inspired by and now becoming a B Corp certified business, co-founder Jamie Wild shares a deep connection to nature and a commitment to responsible growth.
Whether you're a bartender looking for a new muse or a curious spirit ready to explore non-alcoholic masterpieces, Jamie's invitation to collaborate is a call to all beverage creators eager to stir up the drink industry.
Join us for an episode steeped in inspiration, where every revelation is like a sip of Feragaia —complex, rewarding, and utterly refreshing.