Victoria Watters - Dry Atlas / Spirited Away
#73 America's 1st Non-Alc Bottle Shop, Celebrity Brands & THC Drinks
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56 Minutes
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“I think where we're trending toward in terms of consumer behaviour is less about sober curiosity or even mindful drinking, which I think have been the dominant themes of the past four to five years, and more toward what is sometimes called flex drinking."
Victoria Watters is the co-founder of Dry Atlas, a media platform dedicated to alcohol alternatives. She is also one-half of the driving force behind Spirited Away – America's first non-alcoholic bottle shop. Victoria and her husband, Douglas, launched their bottle shop in November 2020 and have never looked back!
This week, we’re chatting about Victoria's insights on the evolution of non-alcoholic drinks – from the improving technology in de-alcoholised wines to the emergence of THC-infused beverages in the US, how the industry is moving from sober curiosity to ‘flex drinking’ , and where celebrity brands are getting it right, and wrong, in the low/no space.
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WE CHAT ABOUT
0:00 Victoria's story
3:37 America's 1st non-alcoholic bottle shop
14:02 Dry Atlas
15:55 Meeting Ben Branson
18:28 Dealcoholised wine improvements
20:49 THC-infused drinks
23:37 Flex drinking
26:46 Supply & demand in low/no beverage
31:39 Tom Holland, Lewis Hamilton & other celebrity low/no brands
35:59 Do founders have to be sober?
39:46 Dry Atlas media channels
41:51 Wine polls
44:00 Are functional drinks on the way out?
48:17 Synthesised alcohol
51:17 Finding Victoria
52:41 The BBQ-Q
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