Damian McKinney - DioniLife/Mash Gang
#52 Is drinking low/no a gateway? with Dionilife (Mash Gang)
Play Time:
50 Minutes
Listen/Watch on all major platforms (and most of the little ones too)
QUICK QUOTES:
“I’m not anti-alcohol. I’m a really big believer in inclusivity and I’m a real believer in moderation.”
“I feel like I’m going from Blackberry to iPhone. There is massive change going on here, and the consumer is driving it.”
SHOW SUMMARY
DioniLife is a new low/no beverage firm ready to shake up the marketplace. Working with Mash Gang AF beers as their first partner, this fledgling company already has big plans to bring exceptional liquid to the lips of low/no drinkers everywhere.
In this episode CEO Damian McKinney and I talk gateways to full-strength alcohol, drinking responsibly and moderation & inclusivity
======
WE CHAT ABOUT
0:00 Coming up...
1:54 Damian's story
7:48 Moderation & inclusivity
10:55 Drinking responsibly
15:13 DioniLife
20:40 Changing tastes
24:25 Mash Gang beers
33:22 Gateway drinks?
39:39 What's to come from DioniLife?
45:47 The BBQ-Q
*Some links are affiliate links. If you click through and make a purchase, Low No Drinker may earn a commission that supports us. Thank you.
Fat Jabs & Drinkers
Beliefs Not Willpower