"Coasting" with mid-strength

#74 - 50% of drinkers prefer going for two: How ‘coasting’ is changing the way we moderate

Play Time:

33 Minutes

Podcast cover for Low No Drinker #74 - 50% of drinkers prefer going for two: How ‘coasting’ is changing the way we moderate

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QUICK QUOTES:

"Going for two is the new going for one."

"Mid-strength drinks work really well for some people, and for others, it's too much of a trigger, and that's absolutely fine. […] As I always say, it's all about choice and options for you to live a life less intoxicated on your own terms."

The mid-strength Collective. How these 12 brands are coming together to help spread the word of this exciting new category with great potential but little exposure.

0:00 Intro
2:28 Why is mid-strength important?
3:18 Why we are choosing to moderate
4:55 Across the ages
6:20 How we're moderating
7:09 Coasting
8:06 Going for two is the new going for one
8:53 Why and when we're choosing mid-strength
11:03 Work drinks
12:52 The mid-strength challenge
14:31 Do drinkers actually want mid-strength drinks?
17:07 Mid-strength on pubs & bars
19:25 What drinkers want from mid-strength
21:57 Mid-strength ABVs
25:10 The mid-strength collective brands