AF Wine vs AF Beer: It's not a fair fight
#95. Alcohol-Free Wine vs AF Beer: Why It's Not a Fair Fight
Play Time:
20 Minutes
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QUICK QUOTES:
"Taking away 12-14% of a wine's volume means that what you're left with is exposed. It's got nowhere to hide, it's just there in its purest form, and it's feeling vulnerable."
"Some of the biggest challenges that they face are around getting their previous colleagues to stop laughing at them because they just don't believe that it can be done."
This week, I'm diving into the thorny topic of alcohol-free wine and why we need to stop whining about it.
Whilst I'm not claiming it's perfect yet, the constant negativity isn't helping anyone.
I explore why alcohol-free wine faces unique challenges compared to the meteoric rise of AF beer, from centuries of tradition to higher production costs, and why these passionate producers deserve our support rather than our scorn.
It's time to approach alcohol-free wine with curiosity instead of cruelty, give it the same trial-and-error approach we gave full-strength wines, and help shape its future through constructive feedback rather than writing off an entire category.
0:00 Stop Whining About Alcohol-Free Wine
1:52 The wine/beer comparison problem
4:22 Upcoming wine mini-series
6:35 Industry efforts
8:21 Technological costs
10:13 Our responsibility as drinkers
16:12 Communicate with the makers
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