Adults Only?
#97. Adults Only? Are alcohol-free drinks safe for kids?
Play Time:
16 Minutes
Listen/Watch on all major platforms (and most of the little ones too)
QUICK QUOTES:
"Most kids will hate the flavours of these adult beverages. They're not looking for something that's savoury and earthy and complex.”
"These drinks are made for adults who don't want to miss out on those adult drinking occasions."
"Speaking on behalf of the industry that I have come to know and love so much, these drinks are not intended for younger people to find their way to their brands."
Today, I’m diving into a question that comes up a lot — is it safe, and is it a good idea, to give alcohol-free drinks to kids?
I’m talking specifically about drinks under 0.5% ABV (so not low, light or mid-strength alcohol).
I cover the safety aspect first, but more importantly, I explore the bigger question: should we be giving them to kids at all?
I share why these drinks aren’t made for children, what message we might be sending if we do give them to our kids, and what to consider when the conversation gets a bit trickier, especially with teenagers.
As always, no judgment, just my honest thoughts. I’d love to hear yours.
0:00 Are alcohol free drinks safe for kids?
3:47 Industry intent
6:26 Adult flavour profiles
8:14 What messages are we sending to kids & teens?
11:23 Not made for the young
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